Trial at scale
A race weekend is a sampling environment most brands would pay a distributor for.
Brands we have worked with in and around this space
Show floors we work
For craft, functional and independent drinks brands
A beverage brand needs trial. Motorsport events are thousands of people, on their feet, all day, in the heat, with nothing to do between runs.
Craft soda, yerba mate and functional drinks have all run through our programmes. The mechanics are simple and the fit is obvious once somebody says it out loud: sampling in a captive environment, product in the hands of the team, and a brand attached to something the audience already turns up for.
Beverage also travels well across our other work. The same brand that samples at a race weekend has a reason to be at Expo West and NAMA, and we are on those floors already.
Why it works
A race weekend is a sampling environment most brands would pay a distributor for.
The team drinks it, the fans see it, the story is not an ad read.
Expo West and NAMA sit on our circuit alongside the paddock.
Brands we have worked with in and around this space
Show floors we work
How this usually starts
We start with where you are in distribution and what you need next. Trial in a new region, a reason for a buyer to take a meeting, or brand association that a shelf placement cannot buy. From there we work out which of our clients and which floors get you there, and we are honest about which ones will not.
Tell us who you are trying to reach and we will tell you honestly whether this is the right move.
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